PST●




GUANGZHOU IMAGE TRIENNIAL 2017 ↓
FOCUS
YEAR


Visual System for Guangzhou Image Triennial 2017. The exhibition theme is “Simultaneous Eidos” (复相叠影). Indicating a state of simultaneous existence, “multiple forms”(复相”) emphasize that images are independent and parallel with the reality, and could even create a new reality. “Overlapping images” (叠影) focus on the integration and transcendence of various media of image, which encourage people to learn about the complicated practice of photography and image, to understand the concept of photography in a more open and inclusive way, and to take the relationship between photography and other arts of image as a new topic of discussion.

Visual Identity
Multimedia Installation
Art Direction
Motion


Design contributions to the project under the creative direction of Another Design

Creative Director: Zhao Liu
2017






Approach

We use computer software to disassemble the Chinese characters of "复相·叠影" and make them overlap with each other, thus generate diverse styles of fonts randomly in response to the exhibition theme. On the exhibition site, we photograph the visitors, disassemble and overlap their portrait as a way of interaction.