Anchor Brewing – Packaging Design
A new sub-line and package system for Anchor to attract the younger generation. Although Anchor is the city’s most famous beer with a long history, with the rise of new local beer brands, Anchor's relative lack of competitiveness in young consumers. To create a modern and Iconic new sub-line, I focused on the traditional Anchor San Francisco IPA to design a new packaging system of three flavors. The design theme is San Francisc landmarks Golden Gate Bridge, Transamerica Pyramid, and Coit Tower.