–Beer Package Design
Background >> Anchor is America’s first and oldest craft brewery, with roots dating back to the California gold rush. Today, Anchor beers are handmade from an all-malt mash in our traditional copper brewhouse. Their process combines the time-honored art of classical craft brewing with carefully applied, state-of-the-art modern methods.
Concept >> I created a new sub-line and package system for Anchor to attract the younger generation. Although Anchor is the city’s most famous beer with a long history, with the rise of new local brands, Anchor's relative lack of competitiveness in young consumers. To create a modern and Iconic new sub-line, I focused on the traditional Anchor San Francisco IPA to design a new packaging system of three flavors.