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Vern Liu is a New York–based designer and art director. His practice primarily revolves visual identity, art direction, motion, and digital experience.




Open Colony

Role: Designer at Airlift
Client: Open Colony

Location: San Francisco
Date: 2019

Focus:
Visual Identity, Motion, Web




 Background

Pure identity project for Open Colony – a recruiting firm, a network of human potential, and an executive advisory group for innovators. The task was to explore a new depiction of Open Colony’s new identity, visualize the brand mission, and develop a conceptual identity system with the OC brand symbol, logo lockups, typography, and layout expressions across various applications.














Open Colony as a bridge

To visualize the Open Colony's mission, I take inspiration from the structure of a bridge and the idea of building a seamless connection between two parts; The "O" is created by the negative space when the two parts connected.













































(C) Vern Liu,
itsvernliu@gmail.com
NY—10021