︎
CHUXUAN VERN LIU






SAN FRANCISCO BASED CROSS DISCIPLINARY DESIGNER SPECIALIZING IN VISUAL IDENTITY, ART DIRECTION, DIGITAL EXPERIENCE, AND PRINT.
CONTACT FOR COLLABORATION
SAYHELLO(AT)LIUSDESIGN.COM
(FOURONEFIVE) 625-3673








 PST

(UTC-7)







   


 







 

 
        PROJECT
BACKGROUND
COMPLETED IN
DISCIPLINE


        TOTEM
Totem is a San Francisco based start-up personalized skin and body care brand, offering bespoke skincare products that made for individuals’ own skin condition. The goal is to develop a cosmetic brand with a minimalist aesthetic approach to enter the crowded skincare market.

2018

Packaging
Visual identity
Digital Experience
Printed Matter
Art Direction





























        























































































Approach

Totem’s key message is to convey that skin is unique to each individual, and is different across the body. The mission is to help our customers to understand their skin, and to enhance their “naked confidence”. The method of communication is to use photography of skin in different parts of the body as the key visual.