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Vern Liu is a New York–based designer and art director. His practice primarily revolves visual identity, art direction, motion, and digital experience.




TOTEM

Freelance project
Client: Totem

Location: San Francisco
Date: 2017

Focus:
Visual Identity, Packaging




 Background

Totem is a San Francisco–based startup offering personalized skincare products tailored to individual skin conditions. The project focused on developing the brand identity, creating packaging line extensions, and proposing conceptual solutions that align with the brand’s mission.











































(C) Vern Liu,
itsvernliu@gmail.com
NY—10021