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VERN CHUXUAN LIU
DESIGN + ART DIRECTION


→ CV AVAILABLE UPON REQUEST
→ VISUAL IDENTITY, ART DIRECTION
→ MOTIONS, DIGITAL EXPERIENCE







 PST

(UTC-7)







   


 










 

 
        PROJECT
BACKGROUND
COMPLETED IN
DISCIPLINE


    TOTEM

Totem is a San Francisco based start-up personalized skin and body care brand, offering bespoke skincare products that made for individuals’ own skin condition. The goal is to develop a cosmetic brand with a minimalist aesthetic approach to enter the crowded skincare market.


2017

Visual identity
Packaging Design
Digital Experience





























        























































































Approach

Totem’s key message is to convey that skin is unique to each individual, and is different across the body. The mission is to help our customers to understand their skin and enhance their “naked confidence”.