Vern Liu is a New York–based designer and art director. His practice primarily revolves visual identity, art direction, motion, and digital experience.




Unbreakable

Freelance Project 
Client: Unbreakable

San Francisco
Date: 2017

Focus:
Brranding, Editorial Design, Campaign





 Background

Freelance work for Unbreakable–a unisex streetwear brand. Unbreakable founded in 2011 under the fashion umbrella Dawn Clothing Inc. Motivated and inspired by retro culture, Unbreakable delivers a wide range of everyday wear items with a mix of the old school, vintage sportswear and contemporary design.












The task was to translate the Unbreakable mission into a minimal and contemporary brandmark. Design the product booklet, posters, and the ecommerce site. 




























 

































(C) Vern Liu,
itsvernliu@gmail.com
NY—10021