PST●




UNDERLAND ↓
FOCUS
YEAR


A conceptual music festival for the world’s oldest subway, London Underground. The festival located in the subway lines which have been designed transformed into the Diamond Station, Rhythmix Station, and Newday Station. Passengers can switch between different festival themes by taking the london underground.

The festival concept "Underland" uplifts the crowd from the depressive metro environment. The goal is to create a bold a dynamic visual system that ties each individual element together, utilizing different print and digital platforms and media.

Visual Identity
Event Branding
Installation
2017