Underland—Event Branding
I created a music festival for London Underground. The festival located in the three busiest subway lines which have been designed transformed into the Electronic Stage, Disco Stage, and Rock Stage. Passengers can switch between different stages by taking the metro. The festival concept "Underland" uplifts the crowd from the depressive metro environment. The goal is to create a bold a dynamic visual system that ties each individual element together, utilizing different print and digital platforms and media.