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        PROJECT
BACKGROUND
COMPLETED IN
DISCIPLINE


   Underland

A conceptual music festival for the world’s oldest subway, London Underground. The festival located in the busiest three subway lines which have been designed transformed into the Diamond Station, Rhythmix Station, and Newday Station. Passengers can switch between different festival themes by taking the london underground.

The festival concept "Underland" uplifts the crowd from the depressive metro environment. The goal is to create a bold a dynamic visual system that ties each individual element together, utilizing different print and digital platforms and media.

2017

Visual Identity
Event Branding
Installation